HP Advanced Photo Paper guarantees true-to-life image quality. To highlight this benefit, a standee was customized to give the impression that someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees were then placed in strategic locations to demonstrate to passers-by that what’s real to their eyes is actually a reproduction using HP Advanced Photo Paper. By Publicis Groupe, Malaysia. (via I Believe in Advertising)
